SOLESTICE PICK
Premium for affordable people.
Solestice Pick is an e-commerce brand that curates high-quality products and offers them at affordable prices. The positioning is “premium for affordable people” — combining aspirational quality with accessibility.
The logo represents a thumb and index finger holding an object, symbolizing careful product selection and quality assurance. The overall form subtly resembles a shopping bag, reinforcing the e-commerce identity.
The brand imagery evokes warmth and honesty, establishing the accessible premium positioning.
THE BRAND COLOURS
Trust, quality, and a calm premium feel. This colour grounds the brand in reliability and aspirational value.
Warmth, friendliness, and youthful energy. When paired with the deep teal, it establishes an accessible premium positioning that welcomes the user.
THE BRAND TYPEFACE
Adelle is a slab serif typeface that blends modern readability with traditional strength. It adds a premium editorial tone while maintaining clarity, making it suitable for a brand that communicates trust and quality.
The brand pattern deployed as an asset across the packaging landscape.
The standalone logomark.